https://www.youtube.com/watch?v=3vCdfa_aeI8
- majority of LPs are schools, institutions and hospitals
- technology improvements advance lives
- Ask to be valued in monetary terms and have them take equity so that their skin is in the game
- Look for investors that are committed and actively help grow the value
- "spare change" investors are not really going to put much skin in the game when the time arises