- A springboard story can be a powerful tool used to catalyze organization wide behavioral change
- A springboard story is around 55 words long
- there must be a tale about a protagonist instead of a large group
- there must be a challenge the protagonist is trying to surmount
- there must be enough details to convey the emotions the protagonist experience
- Leave room in the story so that audience could fill up the gap with their own context and imagine themselves to be the protagonist
- examples:
The bible - a collection of stories
- Miyamoto Musashi
- the Good Samaritan
- JFDI's method to pitch Seed stage startups
- To use method, need to collect stories that audience could relate to so as to elicit emotion
- Chief challenge of an anthropologist is to gain acceptance into the tribe she is trying to study / find story
- CEOs, shamans and village chiefs use this tool to weave the narrative and thus influence the culture of their tribes
- It is the intangible side of the tasks and process which are the tangible side of things - Perseus versus Medusa