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Book Summary: The hacking of the American Mind

- Happiness versus Pleasure

Contentment and reward are diametrically opposed

-  Happiness

fulfillment from growth

meaning and self transcendance

- stable and long lasting
- serotonin release optimization

90% produced in body is used by the gut
- 1% is used by the brain
-  Tryptophan

Eggs
- Fish
- Nuts
- poultry
- Spinach
- Soy
- beware of fast food

cook your own food

- lack of which correlates with depression

- Omega 3

Fish
- green leafy plants on land and sea

- Speed up the breakdown of dopamine
- Sleep is important

- Pleasure

physical stimulation
- dopamine release

beware of sugar

- extend punishment / reward mechanism
- short lived
- beware of cell phones

- Stress

triggered by Amygdala scanning for threats in the environment

Tamed by the Prefrontal Cortex

build up by meditation
- Multi-tasking increases stress level

negatively impacts the Prefrontal Cortex

- stressed induced dopamine release

binging on food
- beware of sugar

- Female Apes impervious to stress are at the top of the social totem pole

- Capitalize on your strengths and avoid areas where you are weak, if necessary find someone else strong in that area to collaborate with
- Hallucinogens magnify the emotional and mental state of user at the moment
- LSD ingested in controlled environment has long lasting effects

improved social relationships with family
- increased physical and psychological self care
- increased sense of spirituality

- Neuromarketing: the calibration of marketing messaging through study of brain response
- cultivate ability to just sit and do nothing

break addiction to behavior or substance

- Cook for yourself - avoid sugar