- Opening with a story gives the listeners an invitation into the context while by-passing prior frames the users might be grounded in
help establish new connections and patterns in listener's existing information, attitudes and perceptions
- Structured form of documentation becomes unwieldy really fast.
- just enough and just in time instead of a fire hose
- catapult these audience to a conceptual destiny that they are happily helping to invent
- utilize analogy that audience is already familiar with
- Need to appeal to their emotion that doing would feel better than not doing
- spark the audience to create the solution themselves
learn to accept the possible good potential created by group's creativity instead of fearing loss of control
- Format: 29 words or 200 bytes long
Tell story as simply and briefly as possible
- Vision/wisdom is built up small step by small step from most irrational beginnings, *The uses of enchantment*, Bruno Bettelheim
Further references:
- *A room of one's own* by Sven Birkerts
- *The fate of reading in an electronic age* by Sven Birkerts
- *Nice Gates: Entering the Mind of Peotry* by Jane Hirshfield
- *Metaphor and thought* by George Lakoff
- *The uses of enchantment *by Bruno Bettelheim