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- Developing and deeply understanding the user persona can really take you very far
- studying where companies serving similar persona setup their distribution channels is a good way to figure out where your target audience are
- humans as a group is like an ant colony. Their aggregate behavior is very predictable. It’s similar to the ant trail of any ant colony. It just takes close study to understand where the trails are currently located.
- product marketing is focused mainly on the top of the funnel
- Cryto-exchanges with different levels of liquidity will respond to market changes with different levels of speed
- sentiment analysis of online discussions provide good insight into future trends of crypto projects