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- When examined down to the atom levels, no two items are the same.
- Applying label causes two different items to be consider the same and identical - consider two wine glasses
- Applying a story on one of the two wine glasses causes the second one to be perceived as special - a wine glasses my good friend bought for me
- Ability to spin a story that is believed by more than 5 people can cause the next person to come into contact with these 5 same people to buy into the story
- Ability to spin a story that is believed by an entire race is unique quality of a prophet or a marketeer
- The human brain thinks in terms of stories. The way out of this seemingly infinite labyrinth is to stop thinking.