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Data breach case study - Equifax (September 2017)

Observed commonalities

- Technical behavior

continuous 7 day drops
- valuation drops of above 10%
- elevated trading volume during period of drop

- significantly entrenched positions in their respective industries

return on Equity of above 10%
- profit margin of above 20%

- public outrage
- government launched investigations

**Mid to long term follows ups **

- To study period required to recover to original levels

References

- [Devised strategy](http://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/) to capitalize on increasing prevalence of hyper media coverage of  tech companies for bleeding edge technology trends

data breaches on Mega Data Silos
- contains links to other related case studies