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Finding the right words is the hardest but most critical thing a founder needs to do in order to vividly capture and express the vision you are aspiring after.
the right words elicits the right metaphors and mental context of recipients limbic brain thereby drawing forth the desired emotion - sometimes it’s inevitable that the founder sits and serenade himself in a space for years before the vision could be clearly articulated and expressed
- think about the critical missing components that could kill a concept
- It takes time to exhaustively decide its inevitable to invest is an idea
- take a viable strategic corridor and seek variants of that to invest in
monetize through parents in K12
- Taking on professional capital before product market fit causes
undue stress - too much effort to explain to investors why pivot - psychological lock in to trajectory
- Moonlighting on the side is a low risk and cheap way to validate/invalidate a concept to product market fit
- don't see everything as a nail that needs to be hammered
do not let building something become a natural reflex - seek to deeply understand a problem space before deploying any resources on the solutions side
- seek exposure to uncorrelated markets
- small cap companies are the first to react to a down turn
see Russell index versus strong ones like Nasdaq / SNP
- When trying to ride a macro trend, it is more efficient trading commodities than stocks in various companies as you won't have to deal with micro events specific to the companies.
- When 3 or more person calls you a unicorn even when you are not one
its not about you, its about what they all need - straddle up and prepare to ride the wave
- the joker profile is less a manifestation of the character of the person playing the role than the underlying organization dysfunction that is being managed
Every team has its own set of dysfunctions - Questions that can’t be resolved inevitably surfaces to the CEO