Insights
- Only send emails to users that have interacted with your emails within the past 365 days
- Qualitative data is only as useful as your ability to extract insights out of them -
Use the Pareto Chart to organize themes
- Apply 80/20 rule
- Apply efforts where 20% effort that leads to 80% impact
Tactics that work at smaller scale might not work well at larger scale
Source
- [Reforge blog post - email delivery, cognitive biases and utilizing qualitative data](https://www.reforge.com/growth-thoughts/apr-13-2018)
- [Growth hack blog post on how to get to 1,164,418 customers](https://blog.growthhackers.com/literally-everything-ive-learned-acquiring-1-617-418-customers-17607bb8d48)
- [Brian Balfour - building a growth engine](https://brianbalfour.com/essays/growth-process-first-tactics-second)
- [Social capital's diligence series](https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc)