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UI/UX would feel annoying when
visual element on the screen bounces around too much - visual container's dimensions constantly changes during interaction due to introduction or removal of sub-elements. It gives the impression of an unwell thought out design - too much intermittent visual changes occur after the page loads, before I could start my expected workflow
- Careful design experiments prevents
false negative - false positive
- Apple
only works on commodified technology - when there is a compelling story to tell - When an engineer managed to get the iPad prototype working for the first time and showed it to Steve Jobs. He screamed at him to get out and come back with a polished experience. - The focus is on the experience, not just on whether the simply technology works