- A scenario of [company versus company](http://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/)
- M1 was one of three players within the Singapore telecommunications market which was considered to have high legal barriers to entry
- On [6th July 2017](https://www.straitstimes.com/tech/myrepublic-plans-to-launch-mobile-services-in-singapore-in-october), MyRepublic announced plans to launch new mobile service in Singapore
- Key areas used to assess potential impact of new entrant
How rapid can new entrant build out distribution channel to start disrupting new entrant
- Market segment differentiation through analysis of product features
- Short term: [Loss aversion, reversion to mean](http://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/) scenario
Market reacted by falling 16%
- Market reverted to mean by 5%
- Mid/Long term: share prices recovered to historic levels when major third party attempted a take over bid
Related references
- [Trading strategy capitalizing on loss aversion and reversion to mean, Gary Teh](http://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/)