- On 1st May 2018, Facebook announced the launching of a dating app
- Short term: [Loss aversion, reversion to mean](http://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/) scenario
Market reacted by 24% drop
- still to be observed - extent of reversion to mean
- Match.com earnings reports happening on 9th May 2018
- Mid term: impact will be material
Facebook has established unassailable position with unfair advantage with its ownership of the social graph