-
Take aways
make product easy to buy - don't undervalue your service - simplify product
- Growth
Acquisition drives growth by 1X - Retention drives growth by 2X - Monetization drives growth by 4X
- References:
https://everyonehatesmarketers.com/saas-monetization/ - https://resources.datanyze.com/blog/choosing-the-right-saas-sales-model - http://chaotic-flow.com/media/saas-sales-models.pdf - https://www.ecommercetimes.com/rsstory/70992.html - https://www.duedil.com/blog/how-to-address-saas-startup-sales-challenges