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- Enterprise sales strategy require at least annual recurring revenue of USD 10,000 to justify method
- Period of sales cycle required determines how many sales a sales person can make, thus an natural upper bound to the number of deals and revenue he can bring into the company
- Life time value needs to be higher than Customer Acquisition Cost
- Enterprise sales is different from telemarketing sales
- Performance marketing looks not just at conversion rates within the funnel but also explores the cost of acquisition within each channel
- Companies do buy Instagram and Facebook data for a few thousand dollars. This data set helps identify influencers within the social networks
- Acquisition strategy can include paying these influencers to create content on the site
- need to be wary of retention rates as well as subsequent life time value to justify such acquisition strategies
- Onboarding worknis only relevant when attempting to go the DIY customer acquisition route. It is important as a function to keep hand holding to minimal so as to minimize customer acquisition cost
- influencers exhibit multi-homing behavior and can be easily convinced to adopt another platform so long as there are new followers to be acquired on the new channel
- platform should ideally attempt at locking in these influencers so as to minimize user migration and windows for new entrants
- VCs and PEs are only interested in funding companies that exhibit potential for 100 million revenue
- B2B enterprise companies should hit 1 million revenue before considering series A funding
- Companies not intending to hit the 100 million revenue range should consider just bootstrapping company using customer money
- DouYin is currently valued at USD50 Billion. Valuation is purely justified by its growth rate. To check market penetration rate to see if there is more room for growth
- China companies snapping up companies in SEA because they are cheap. SEA companies are also easy to displaced considering China’s startup’s level of competitiveness