Complex problem
- Training is front loaded
- Versus in product
Types of Area
- Design app
- Fintech app
Training
- Adobe creative cloud - Linda
- Any design app will have robust training
- Sketch
By product
- Causes huge product foot print when training materials
BetterMent and Wealthfund
- Does a lot of training to build trust
Edmodo
- Training Builds trust - uploads resources
- Complexity of onboarding
- Becomes an acquisitions strategy
Creating all the content Training resources
Influencers
- YouTube explaining how to mask hair
Asana
- overview videos - under 41 seconds
- training how to videos - under 1.5 minutes