- You have to build the product to be worthwhile of spreading by the evangelizers amongst the early adopters from day 1
Be hyper targeted
- Evangelizers amongst the adopters are the folks that will sell your product to the early majority
- Seek to be remarkable amongst the audience you are trying to serve
Forget about the majority and the laggards - don't waste bandwidth targeting them
- cater the message specifically to the audience you are trying to target
- important to be able to take on their perception to see the world
Mirror neurons
- Meditation might be helpful
- Balancing Early Adopters and Majority
The Majority requires the product be further simplified
- Early adopters require the product to be remarkable
- When product gets to the early majority stage, its time to start another side product that will cater to the early adopters