-
Your startup probably won’t fail because you ran out of money. It’s premature scaling that actually kills you
- content loops when done properly are very scalable
- Growing Market places
GrubHub: Try growing it in one city
create unique pages based on
zipcode - neighborhood - colleges - cuisine combinations
- Find a replicable way to grow
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Try it in another city
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One half of SEO is about being relevant. The other half of SEO is about being an authority
on GrubHub
restaurant owners gave their menu data - visitors gave their reviews
- Figuring out which unique content to create
Pintrest
Look for what people were searching for on Pintrest - Went to Google Keywords planner to check corresponding search traffic - Check how good is the content we are servicing on Pintrest - This process ensures quality since users have already indicated which content was cool!
External references
- [Casey Winters writeup](http://firstround.com/review/pinterest-and-grubhubs-former-growth-lead-on-building-content-loops/)
- [Casey Winters writeup 2](https://simpleweb.co.uk/ex-growth-lead-at-pinterest-casey-winters-on-creating-sustainable-organic-growth/)