- they’re something the founders themselves want.
- that they themselves can build.
- that few others realize are worth doing.
- Its unsexy
- There is a lot of shit you will need to shovel to get things to work
- It requires persistent and dedication beyond a time horizon that most folks are willing to devote their time to
- A small number of folks chronically in painful need of the solution
- There are other folks out there with shitty solutions in the market