Insights from Vibhu

  • Orkuts’ growth was driving by recruiting influencers to their platform and paying them to generate content
    • Influential writers for news columns
  • Initial community that gets seeded drives the DNA of the community that crystallizes around it
  • It is possible to have two drastically different communities on the same platform
    • Brazil community on Orkut was focused on something else
    • India’s community on Orkut was focused on sharing code and resume
  • Google does not understand social networks. Seeing from the functional perspective, pieces of code that serves as social proofing will appear as inefficient, unnecessary and redundant thus removed
  • The nuances of UX is not often appreciated by the engineering community

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