Ideation process

  1. Gather qualitative data through user interviews
  2. Gather historical quantitative behavioral and segmentation data if any
  3. define problem statements
  4. define personas
  5. Prioritize personas base on segment size and organization strategy/mission fit
  6. Prioritize problem statements based on problem and product feature fit
  7. generate many design concept variants  as different approaches to tackling problem
  8. curate and prioritize them as agile stories
  9. implement base feature set
  10. roll out to user base
  11. validate outstanding hypothesis to gain visibility
  12. iterate on results
  13. head back to step 1

External references

  • User centric design high level –

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