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Insights from Josh

Product

- Starts with search
- once query and corresponding is good visualize using graph which users can easily zoom in and out

Key APIs

- [MoreOver Data API](https://newsdesk.moreover.com/)
- [IBM Natural Language Processing API](https://cloud.ibm.com/apidocs/natural-language-understanding)

Key data pipeline technology

- Apache Spark
- Apache Kafka
- Elastic Search
- GPL visualization

Acquisition strategy

- Enterprise sales
- Hire users from customers to act as salesman to other users who are in their network

Key challenge

- Business is stuck at USD30 million ceiling per year right now
- Trying to build more granular apps to target verticals to generate more profits