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Tools of the trade
- content marketing like documentation and tutorials on how to use tools
- Speaking at events as first point of contact for lecturers and TAs
- Sponsorship through hackathons
- direct outreach to educational TAs
- support for student mentorship programs
Acquisition
- Reach to TAs to try out tools for free
- Setup booths at hackathons and conducting workshops
- Train student on the use of MS tools so that they can become successful mentors - GitHub strategy
- Provide budget for student groups who want to organize learning sessions involving how to use the tools
Feedback mechanism /
- track the conversion rate of documentations visit to corresponding sign up levels
- track time on documentation
- listen for feedbacks when interacting with students during hackathons to figure out portions of the documentation that are confusing
Metrics
- track YoY student traffic usage during lull periods to determine if baseline is improving.