Business model
- Pricing model
USD 80K initial listing fee
- fees on each transaction
- Enterprise sales acquisition approach
acquisition channels
LinkedIn
- Crypto-conferences
- Cost
USD2500/month for sales staff
- USD4000/month for engineers
Landscape
- Over supply of exchanges versus crypto projects
Crypto-currencies have tanked in 2019
- There are more than 2000 exchanges right now
- 20 new currencies are minted each month
- There is a lack of differentiation between exchanges
- crypto projects are reporting an exceeding high level of failure rates
due diligence traditionally handled by VCs for traditional startups are left to end consumers for crypto projects
- most projects do not have a sound use case
- teams tend to be poorly managed
- Uneven playing field
US media's extensive distribution network is the primary advantage of US based exchanges
Binance is the largest exchange
- Binance ability to tap into engineering talent in US has allowed it to be the trail blazer helping it garner constant media attention
- Chinese crypto-currency companies are attempting to penetrate US and Europe by hiring talents with fluent in English
Complementary assets for Biki
- Parent company's crypto news portal
- Parent company's engineering knowledge in building exchange software