The way MasterClass, Apple and SquareSpace execute their paid acquisition strategy is just a cut above the rest. The advertisement are inherent viral.
SquareSpace - John Malkovich Super Bowl 2016 https://youtu.be/LgQB9cIa0DE SquareSpace - Jeff Bridges super bowl 2015
Apple: Think different 2013 https://youtu.be/5sMBhDv4sik
Apple: 1984 big brother https://youtu.be/VtvjbmoDx-I
MasterClass - Hans Zimmer https://youtu.be/yCX1Ze3OcKo