[caption id="" align="alignnone" width="1650"]
Trust me I am lying[/caption]
The publication eco-system
- Every content creator within the publication ecosystem is under immense pressure to produce content under the tightest deadline.
renumeration is based on number of articles per period time
- eye balls are converted to advertising revenue
- lots of copying happens
- Media was once about protecting a new, on the web it is about building one
well defined scope matters
- content that dives deep into its vertical matters
- Headlines are the most important
- Tools of the trade
lavish pictures
- impostors, frauds and fake interviews
- support for the underdog causes
- anonymous sources
- prominent coverage of high society and events
- different age but same old tricks
- On monetization
Advertising is the main driver of revenue
- Subscription model focus on trusted source as opposed to advertising source
- RSS got killed because it went against the interest of Advertisers
- On the online medium
The demands of the medium forces the bloggers to act they way they are
- Tim Berners Lee stacked new content on the top and the rest of the internet thus follows
- Thus the need to constantly create new content
On Virality
- The most powerful predictor of virality is how much anger an article evokes.
- The most powerful predictor of what spreads online is anger
sensationalism
- extremism
- sex
- scandal
- hatred
- Things must be negative but not too negative so as to incite action
- Media needs to get you feeling negative so that you are more likely to share
- Empty vessels are incline to snark so as to feel unjustifiably good about themselves
On reality
- Chris Hedges
is complicated and boring
- the masses are incapable and unwilling to handle its confusion
- In an age of images, entertainment and instant emotional gratification, no one seeks honesty and gratification
- Cognitive biases
we are bad at being sketical
availability biases
- narrative fallacy
- we are worst at correcting our wrong beliefs
social proofing
- consistency biases
- First decide what you are intending to do with the information you collected
Related readings
- *The harder they fall and all the king's men*
- *Say everything: How blogging began, what it's becoming and why it matters*, Scott Rosenberg
- *Wrong: adventures in the margin of error*, Kathryn Schulz
- [*Mien Kampf*](https://garyteh.com/2018/12/key-take-aways-from-mien-kampf-adolfo-hitler/), Adolf Hitler
- [Trading strategy that capitalizes on loss aversion triggered by hyper media coverage](https://garyteh.com/2018/04/trading-strategy-capitalizing-on-loss-aversion/), Gary Teh