Category: Uncategorized

Figure out one or two channels that work for you and keep at it

Develope the tranquility to always focus on doing the right thing for yourself even if the market is going crazy or hyped up with the new shiny thing

Complex problem

• Training is front loaded
• Versus in product

Types of Area

• Design app
• Fintech app

Training

• Adobe creative cloud – Linda
• Any design app will have robust training
• Sketch

By product

• Causes huge product foot print when training materials

BetterMent and Wealthfund

• Does a lot of training to build trust

Edmodo

• Training Builds trust – uploads resources
• Complexity of onboarding
• Becomes an acquisitions strategy

Creating all the content
Training resources

Influencers

• YouTube explaining how to mask hair

Asana

• overview videos – under 41 seconds
• training how to videos – under 1.5 minutes

• Always keep the mission in sight and constantly ensure resource investment is aligned with the mission
• Avoid creating cognitive dissonance in our users head by ensuring every part of the experience supports the narrative we are trying to create
• to constantly win trust with our users by focusing on giving them the value they need

The principle of essentialism has been observed to rear its head in multiple domains

• Jazz improvisation under Mario to maximize the flavor conveyed using the minimal amount of keys
• Acting classes using the minimal amount of symbolism (props and actions) to momentarily suspend disbelief
• Coding using the minimal lines of code to deliver business value
• Writing using the minimal amount of words to convey the meaning

• The software supports BrainTree or Stripe very well.
• Its a free of charge tool that the founder created because of the frustration he felt helping fortune 500 CEOs measure their MRR (monthly recurring revenue)
  • free platform
  • setup in a few minutes
• Monetization Model: B2B content inside sales
  • Everyone hates marketers
• Advice on packaging
  • Stop giving unlimited free – makes it hard to upgrade these users
  • educate users about what each feature means
    • flexible scheduling
    • price data sources
    • web hooks
  • Always focus on why someone is using a specific tool – personas
    • e-Commerce
    • Real Estates
    • Traders
  • The more packages you have available the less money you leave on the table
    • so that users don’t think this software is not suitable for them
    • Packaging targeted at specific persona helps the target audience to know immediately which package he should go for. Don’t force them to think too much
  • 5 is a good number
• Advice on running inside sales process
  • spend time to study customer’s website so as to use the same words when communicating with them
  • seek to offer advice based on market knowledge
  • versus giving official presentation
  • offered to send customers his way – referral
• Very nicely setup inside sales process
  • contents
    • https://www.priceintelligently.com/blog
    • https://www.profitwell.com/blog/topic/price-intelligently

 

Resource: https://itunes.apple.com/us/podcast/everyone-hates-marketers-no-fluff-actionable-marketing/id1221256195?mt=2&i=1000403053396

 

Become aware of the narrative and thus mental lens being used to parse data from the environment.

Lack of awareness that you are seein things from the perspective as a hammer leads to seeing everything around you as a nail.

Explore and collect more lens so as to gain the ability to see things from a larger perspective

Example lens

• Hero lens / victim lens
• historical lens
• Left versus right wing lens
• engineering lens
• funnel lens
• trader’s stock pattern lens
• psychologist behavioral lens

• Enterprise sales strategy require at least annual recurring revenue of USD 10,000 to justify method
• Period of sales cycle required determines how many sales a sales person can make, thus an natural upper bound to the number of deals and revenue he can bring into the company
• Life time value  needs to be higher than Customer Acquisition Cost
• Enterprise sales is different from telemarketing sales
• Performance marketing looks not just at conversion rates within the funnel but also explores the cost of acquisition within each channel
• Companies do buy Instagram and Facebook data for a few thousand dollars. This data set helps identify influencers within the social networks
• Acquisition strategy can include paying these influencers to create content on the site
• need to be wary of retention rates as well as subsequent life time value to justify such acquisition strategies
• Onboarding worknis only relevant when attempting to go the DIY customer acquisition route. It is important as a function to keep hand holding to minimal so as to minimize customer acquisition cost
• influencers exhibit multi-homing behavior and can be easily convinced to adopt another platform so long as there are new followers to be acquired on the new channel
• platform should ideally attempt at locking in these influencers so as to minimize user migration and windows for new entrants
• VCs and PEs are only interested in funding companies that exhibit potential for 100 million revenue
• B2B enterprise companies should hit 1 million revenue before considering series A funding
• Companies not intending to hit the 100 million revenue range should consider just bootstrapping company using customer money
• DouYin is currently valued at USD50  Billion. Valuation is purely justified by its growth rate. To check market penetration rate to see if there is more room for growth
• China companies snapping up companies in SEA because they are cheap. SEA companies are also easy to displaced considering China’s startup’s level of competitiveness

• When a party is observed to demonized another, it is a sign of the former’s lack of knowledge of another’s context
• When a party is observed to have ablities for communication at the abstract/conceptual level of an issue instead, while exhibiting limited abilities to dive down to the concrete details, it’s a sign of his lack of thorough understanding on the subject matter
• Any business model is an assumed mathematical function that holds true in the environment. As such, it needs to be rigorously tested. To test cheaply, prioritize the critical parts that the highest probability of being inaccurate

• focus
• fortitude
• accelerated learning