Category: Uncategorized

• Take aways
  • make product easy to buy
  • don’t undervalue your service
  • simplify product
• Growth
  • Acquisition drives growth by 1X
  • Retention drives growth by 2X
  • Monetization drives growth by 4X
• References:
  • https://everyonehatesmarketers.com/saas-monetization/
  • https://resources.datanyze.com/blog/choosing-the-right-saas-sales-model
  • http://chaotic-flow.com/media/saas-sales-models.pdf
  • https://www.ecommercetimes.com/rsstory/70992.html
  • https://www.duedil.com/blog/how-to-address-saas-startup-sales-challenges

• Prospecting
  • LinkedIn is a great acquisition channel
  • provide sample data set
    • reply to posts on LinkedIn
  • get a conversation going
  • send a brochure over
• funding
  • Get conversion before 409 valuation paperwork
  • convertible note to maintain control over founder share issues
  • describe problem and solution
  • Cost of closing company USD1000
  • high ARPU justifies enterprise sales model
  • When raising money explain what you are planning to use the money for the next 24 months
  • raise at 10-20k convertible note per person
  • show CAC, LTV, growth
• Data compliance is important for big sized companies

• https://www.uie.com
• https://www.nngroup.com
• lukew.com
• http://boxesandarrows.com
• https://ixda.org
• https://www.slideshare.net/stephenpa
• https://www.usability.gov/what-and-why/user-research.html

Framing biases: Be aware of the framing that comes accompanied with the information, especially those loaded with strong emotions.

Lack of awareness of framing could result in thinking down the wrong path leading to subsequent time waste

Most especially, be wary of the script/narrative that is playing out in your head. This pattern becomes an infinity recursive loop that consumes resources without yielding any new meaningful outcomes.

Separate the raw emotions from the underlying data and the framing. Remember John D Rockefeller. Opt to be effective over being amicable

Every resource deployment need necessarily be tied clearly to the proving or disproving of a hypothesis thus in the process eliciting an undeniable truth about our environment.

Finite game

• is played with the purpose of winning
• must come to an end to determine a winner
• must have precise beginning
• must boundaries
  • spatial
  • numerical
• players all agree to the same set of rules
• play within boundaries
• be serious
• element of surprise forces the game to end
• prize of victory is a title
• contradictory – play to end the play
• the concept of power
  • can only be measured after the play
  • after what already happened
  • freedom person has within the limits
• no nation can go to war until it can find one to go to war against
• Societal conventions forces the repeat of a completed past

Infinite game

• is played with the purpose of continuing the play
• engaged freely by players
• no definite beginning
• no boundaries
• only purpose is to prevent it from coming to an end
• the rules must change in the course of the play
  • when it imperils continued play
  • to bring as many persons as possible to the play
• play with boundaries
• be playful – learning to start something we cannot finish
• each surprise reveals a new beginning
• paradoxical – players play so as to continue the play in other
• the concept of strength
  • cannot be measured
  • freedom person has with manipulating the limits
• only that which can change can continue
• Culture opens the possibility of new beginnings and new interpretation

Evil

• Silencing of the voice
• prevent of continued play
• restriction of all play to one or another finite game

Other concepts

• life is fluid
• Touching versus moving
  • touch when I respond from my own center
  • moved when you bring me towards your foreseen and prepared place
• The goal of technology is to eliminate itself from the subjective experience by making itself scarce and barely noticeable
• One does not bring change to the garden but come to it prepared for change
  • so is travel
  • travelers travel not to overcome distance but to discover distance
• Waste exist in the mind of the creator. Nature has no concept of waste
• Resonance versus amplification
  • coming from within versus coming from without

Audio input takes overriding priority on the brain as compared to reading inputs

Today I realized the benefits of being right in the middle of a very dense professional network

I feel grateful to have access to so many expertise to draw upon

• prefers concentrated positions
• holds up to ten positions at any time
• 30% buy and forget
• 30% mid term positions
• 2 companies actively monitored
• Buys into legacy technology publicly traded companies
• mains for 20% return on capital per year
• 6-9months holding period
• Hedge funds cost structure
  • 2% management fee
  • 20% carriage fees on profits

• when in a bubble be the service provider that sustains the bubble
• dont be the miner hoping to strike it rich

TT on tokens

Key milestones to crack

• Figure out proof of work
• website to accept Bitcoin or Ethereum for coins
• write coin release into Ethereum
• Write coin allotment into Ethereum
• give coins to exchange to have coins listed on exchange

issues with consumer applications that are painful

• No experience building community
  • Feels like dealing with manic depressive patients
• no experience with crypto
  • technical decisions become hard

Suitable application

• Gaming token
  Global infrastructure
  Financial systems