Beware of the commitment and consistency bias. The fundamental driving force for this bias is the wrongful identification with a false none existent self.
This bias inhibits the ability to do a 180 degree turn in the face of contradictory data which might signal a bad prior decision.
In some instances it leads to the shooting of the messenger.
Its effects also inevitably triggers off the loss aversion bias.
When tripped up in this series of psychological traps expect to see a mega cluster fuck…