- Opening with a story gives the listeners an invitation into the context while by-passing prior frames the users might be grounded in
- help establish new connections and patterns in listener’s existing information, attitudes and perceptions
- Structured form of documentation becomes unwieldy really fast.
- just enough and just in time instead of a fire hose
- catapult these audience to a conceptual destiny that they are happily helping to invent
- utilize analogy that audience is already familiar with
- Need to appeal to their emotion that doing would feel better than not doing
- spark the audience to create the solution themselves
- learn to accept the possible good potential created by group’s creativity instead of fearing loss of control
- Format: 29 words or 200 bytes long
- Tell story as simply and briefly as possible
- Vision/wisdom is built up small step by small step from most irrational beginnings, The uses of enchantment, Bruno Bettelheim
Further references:
- A room of one’s own by Sven Birkerts
- The fate of reading in an electronic age by Sven Birkerts
- Nice Gates: Entering the Mind of Peotry by Jane Hirshfield
- Metaphor and thought by George Lakoff
- The uses of enchantment by Bruno Bettelheim