- On 1st May 2018, Facebook announced the launching of a dating app
- Short term: Loss aversion, reversion to mean scenario
- Market reacted by 24% drop
- still to be observed – extent of reversion to mean
- Match.com earnings reports happening on 9th May 2018
- Mid term: impact will be material
- Facebook has established unassailable position with unfair advantage with its ownership of the social graph