Book Summary: The hacking of the American Mind

  • Happiness versus Pleasure
    • Contentment and reward are diametrically opposed
  •  Happiness
    • fulfillment from growth
      • meaning and self transcendance
    • stable and long lasting
    • serotonin release optimization
      • 90% produced in body is used by the gut
      • 1% is used by the brain
      •  Tryptophan
        • Eggs
        • Fish
        • Nuts
        • poultry
        • Spinach
        • Soy
        • beware of fast food
          • cook your own food
        • lack of which correlates with depression
      • Omega 3
        • Fish
        • green leafy plants on land and sea
    • Speed up the breakdown of dopamine
    • Sleep is important
  • Pleasure
    • physical stimulation
    • dopamine release
      • beware of sugar
    • extend punishment / reward mechanism
    • short lived
    • beware of cell phones
  • Stress
    • triggered by Amygdala scanning for threats in the environment
      • Tamed by the Prefrontal Cortex
        • build up by meditation
        • Multi-tasking increases stress level
          • negatively impacts the Prefrontal Cortex
    • stressed induced dopamine release
      • binging on food
      • beware of sugar
    • Female Apes impervious to stress are at the top of the social totem pole
  • Capitalize on your strengths and avoid areas where you are weak, if necessary find someone else strong in that area to collaborate with
  • Hallucinogens magnify the emotional and mental state of user at the moment
  • LSD ingested in controlled environment has long lasting effects
    • improved social relationships with family
    • increased physical and psychological self care
    • increased sense of spirituality
  • Neuromarketing: the calibration of marketing messaging through study of brain response
  • cultivate ability to just sit and do nothing
    • break addiction to behavior or substance
  • Cook for yourself – avoid sugar

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