Posted on by garyjob

Dinner with Jerry and Liza

  • Enterprise sales strategy require at least annual recurring revenue of USD 10,000 to justify method
  • Period of sales cycle required determines how many sales a sales person can make, thus an natural upper bound to the number of deals and revenue he can bring into the company
  • Life time value  needs to be higher than Customer Acquisition Cost
  • Enterprise sales is different from telemarketing sales
  • Performance marketing looks not just at conversion rates within the funnel but also explores the cost of acquisition within each channel
  • Companies do buy Instagram and Facebook data for a few thousand dollars. This data set helps identify influencers within the social networks
  • Acquisition strategy can include paying these influencers to create content on the site
  • need to be wary of retention rates as well as subsequent life time value to justify such acquisition strategies
  • Onboarding worknis only relevant when attempting to go the DIY customer acquisition route. It is important as a function to keep hand holding to minimal so as to minimize customer acquisition cost
  • influencers exhibit multi-homing behavior and can be easily convinced to adopt another platform so long as there are new followers to be acquired on the new channel
  • platform should ideally attempt at locking in these influencers so as to minimize user migration and windows for new entrants
  • VCs and PEs are only interested in funding companies that exhibit potential for 100 million revenue
  • B2B enterprise companies should hit 1 million revenue before considering series A funding
  • Companies not intending to hit the 100 million revenue range should consider just bootstrapping company using customer money
  • DouYin is currently valued at USD50  Billion. Valuation is purely justified by its growth rate. To check market penetration rate to see if there is more room for growth
  • China companies snapping up companies in SEA because they are cheap. SEA companies are also easy to displaced considering China’s startup’s level of competitiveness

Leave a Reply