Pricing page assessment session with Kaitlyn from PriceIntelligently

  • The software supports BrainTree or Stripe very well.
  • Its a free of charge tool that the founder created because of the frustration he felt helping fortune 500 CEOs measure their MRR (monthly recurring revenue)
    • free platform
    • setup in a few minutes
  • Monetization Model: B2B content inside sales
    • Everyone hates marketers
  • Advice on packaging
    • Stop giving unlimited free – makes it hard to upgrade these users
    • educate users about what each feature means
      • flexible scheduling
      • price data sources
      • web hooks
    • Always focus on why someone is using a specific tool – personas
      • e-Commerce
      • Real Estates
      • Traders
    • The more packages you have available the less money you leave on the table
      • so that users don’t think this software is not suitable for them
      • Packaging targeted at specific persona helps the target audience to know immediately which package he should go for. Don’t force them to think too much
    • 5 is a good number
  • Advice on running inside sales process
    • spend time to study customer’s website so as to use the same words when communicating with them
    • seek to offer advice based on market knowledge
    • versus giving official presentation
    • offered to send customers his way – referral
  • Very nicely setup inside sales process
    • contents
      • https://www.priceintelligently.com/blog
      • https://www.profitwell.com/blog/topic/price-intelligently

 

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