Laws in the real world are different from those in the logical idealized world
Benjamin Franklin’s Moral Algebra
when in doubt weigh out the pros and cons of each side by cancelling out the pros that might weigh the same
Our brain
adaptive forgetting: data is destroyed with the aggregation of information into actionable insights
We can only decipher the output generated by our brain (a neural network) but cannot decipher the series of logical steps taken to derive this output
Deliberate thinking about reasons seems to lead to decisions that make us less happy
Thinking too much can slow down and disrupt performance
The gaze heuristics for catching baseball
the more complex a species the longer the period of infancy
The short term memory rule of 7 +/- 2
Intelligence means making bets, taking risk seeing more than what the eye sees
Satisfisers versus Maximizers
former is reported to be more optimistic, higher self-esteem and life satisfaction
Rule: Create scarcity and develop systematically
is a viable alternative in human and organizational development
Less is more
Stock picking of familiar stocks (partial ignorance) still out perform complex analysis (extensive knowledge)
Man and his environment
Herbert Simon: A man, viewed as a behaving system, is quite simple. The apparent complexity of his behavior over time is largely a reflection of the complexity in the environment he finds himself
Steve Jobs, structured work place to maximize chance conversations
In an uncertain environment good intuitions must ignore information
Quality heuristics: we equate recognition to quality – Goldstein and Gigerenzer, 2002
why marketing might work in short run despite shitting products
One-reason decision making – a short cut people use despite official guidelines
