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- You have to build the product to be worthwhile of spreading by the evangelizers amongst the early adopters from day 1
- Be hyper targeted
- Evangelizers amongst the adopters are the folks that will sell your product to the early majority
- Seek to be remarkable amongst the audience you are trying to serve
- Forget about the majority and the laggards – don’t waste bandwidth targeting them
- cater the message specifically to the audience you are trying to target
- important to be able to take on their perception to see the world
- Mirror neurons
- Meditation might be helpful
- Balancing Early Adopters and Majority
- The Majority requires the product be further simplified
- Early adopters require the product to be remarkable
- When product gets to the early majority stage, its time to start another side product that will cater to the early adopters
