How to value early stage startups – Peter Faust

Legal concerns

  • 409A to ensure against crazy discounts to employees
  • company want to grant options to team as low as possible so they can have the benefit from joining
  • don’t give away the 409A to investors that would screw up the valuation

Valuation = Income / Risk

  • either decrease risk or increase income
  • get MOUs
  • M&A very hard to use to push values. Different acquirers are only able to capitalize assets they are buying to certain extents

Hot air valuations – patent or number of engineers

  • only useful if it’s stopping a large player from getting to market
  • need to fight violations to keep patent
  • Company needs to own patent for it to be valuable for investors
  • provional patents are a liabilities as they require further resources to be issued
  • eye balls that cannot be monetized
    • Not really valuable

There is a reasonable valuation of projects at different stages

  • Anything not technology or hardware leads to valuation below 1x of revenue – IOT is hard to value. Is a front loaded hardware play but software play eventually
  • Towards later stage startups ESOP / Fair market valuation versus investment will converge
  • convergence is based on successful team execution

Cost Approach to valuation for issuing ESOP

  • Salary.com useful for making research on cost approach to monetization
  • expenses incurred since inception
  • founder salary 60K to 120K per year range
  • PAR value is meaningless – it’s just a plug number
  • Post revenue switch to cashflow valuation model

Ensure against red flags in ur cap table

  • need to have 10-15million shares outstanding
  • smells and feel like silicon valley
  • get an attorney who understands Silicon Valley to do it
  • east coast versus west coast financial instruments they like

Pre-money and Post Money valuations

  • investors are always thinking of post money
  • founders are always thinking of pre-money valuation
  • talk to investors using post money
  • usually 20% dilution per round
  • Series C usually leads loss of company control
  • ventures usually want a bigger chunk when they come in early
  • need to go after increasing valuation
  • need to model CAP table before fund raising and share it
  • Founders who gave up too much equity early on makes the company unfundable
  • Funds older than 5 year old they can’t fund new ones
  • Each fund last for 10 years
  • VCs need to raise more funds to invest
  • Watch out for
    • investors want to be able to convert to common shares results in Full participating
    • watch out for liquidation preferences – 2X or 3x
    • lesser participation more aligns the investors with founders
    • full participating investors will want to exit earlier versus founders

VC method

  • Comps / Peer group’s revenue multiple to get valuation – need to spend a lot of time to build peer groups and prove the peer group multiplies
  • social media valuation is slowly coming down
  • which year become profitable = when most likely to exit
  • they apply valuation of earliest most likely to exit by 50% discount and then apply risk discount
  • in the valley they only care about revenue growth and not income
  • SAAS don’t make money they are putting money back in the business
  • Revenue todos
    • don’t use top down revenue projections
    • use bottom up revenue projections
  • Need to see where the holes are and try to break it. Need to ensure the valuation is defendable
  • projectiond keep rolling down as time passes along and things start playing out
  • they will do due diligence
    • call bullshit and drive down valuation

Further readings

  • Essentials of venture capitalism

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