During a conversation with Jim, a few weeks ago, he mentioned how sub domains could actually be captilized and subsequently monetized. Having thought long and hard about it, this idea suddenly occurred to me.
The most important about domain names is not really how cool it sounds but rather how closely it matches a set of keywords very commonly searched but not much competed for.
I think ThingsToDoSingapore.Com was such a case. Just yesterday, while researching on google keyword tool, I chanced upon another new set of keywords Things Fun To Do, and hence I created a new site. ThingsFunToDo.com.
So why spawn all these site, think of it as investing in real estates. While most physical real estates are very expensive and allows you an ROI of in best case scenarios 100%, domain names are difference, costing as little as just $20 per year, it is like buying a vacant lot. What you do on this lot really determines its selling price after. Even a subsequent selling price of $2000 would mean an ROI of 1000%.
So why not go for it? The game plan thus is to generate content that reinforces the positioning of the domain name, thus over time, increases the ranking of the site on major search engines.
Once thus done, you would then have on your hand a cash cow which you could start milking. The easiest way is to put up the lot for sales at a premium price. However another even better way is to actually, sublet out tiny plots of that virtual lot and become a land lord. Why not? This will really ensure a nice and comfy income in the long run.