Advise from Casey Winters on SEO metric tracking for startups

For startups utilizing SEO as a acquisition model to focus on the following:

  • Utilize this formula to track performance: for all keywords ranked ( Ranking of site for keyword + Monthly Search volume of keyword )
  • User perceived wait time
  • Conversion rates from visits to registration

In a nutshell, to rank for more keywords via pages created instead of trying to optimize for specific keywords.

Observations at the heart of Permian basin

Office for the day. A proxy of view into the heart of the Permian basin as I get my car wheels aligned

The level of auto traffic along the Cedar Street, Pecos Texas is a very clear proxy on the health status of the US Oil industry.

Factors negatively impacting economic activities in the area:

  • US Elections: Oil companies operating in area put activities on hold awaiting for forthcoming mandate
  • Holidays: Demand for oil drops
  • COVID pandemic: Demand for oil drops

Responsiveness of lagging indicators:

  • Lag time between events and lagging indicators within the region is typically 24 hours
  • Layoffs can happen within 24 hours of environment triggers
  • Rapid hiring can happen within 24 hours of environment trigger
  • On occasions, rapid hiring and layoffs could happen simultaneously in different sectors

Qualitative background:

On mornings during times of Economic boom in the Oil industry, the Pilot center across the street could be observe lined with trucks rushing to fuel up as they go about transporting out their cargo to their destinations.

On such days, the empty parking lot in front of Custom Mufflers Tire Repair center could be seen filled up with trucks getting their wheels serviced.

With the election of President Biden, a bill was past that totally stopped all oil and gas related activities in New Mexico. This has resulted in the damping of traffic heading north along Cedar Street for the foreseeable future.

 

Observed second and third order impact of GameStop frenzy on market stability

Investment Funds market exposure strategies can be categorized primarily into three types.

Type 1: Long only strategy: funds that buy and hold positions.

Type 2: Short only strategy: funds that primarily borrow and short shares

Type 3: Market neutral strategy: funds that hold half their position in long and half their positions in short attempting to gain from some form of arbitrage between performers and losers.

To increase profit funds would typically be leveraged. Levels of leverage is dependent on how aggressive each individual fund is. Long Term Capital Management for example, a fund that went bankrupt in 1998, was leveraged up to 20X for some of its positions.

During a recent frenzy co-ordinated efforts by Redditers bid up prices of stock symbols like GameStop and AMC. From a fund management perspective, funds belonging to Type 2 and Type 3 were heavily impacted by this black swan event. As losses in their short positions mounted, many received margin calls from their lenders.

It is likely that Type 3 unwinded the bulk of their long positions to cover their margin calls. This had the net impact of driving down share prices of other unrelated stock symbols as observed in the US Equities sell off chart above.

Depressed share prices due to the unwinding of long positions by Type 3 lead to a follow on cascading effect where Type 1 had to unwind their leveraged long position.

This large scale unwinding activity could be inferred from the inverted yield curve observed on 31st Jan 2021. This inversion could also be interpreted as funds opting to maintain liquidity levels by moving heavily into positions like short term US Treasury and cash as they await for the market gyration to settle.

The last time the yield curve was observed to be extremely inverted was on 26th Feb 2020, during the initial onset of the COVID-19, pandemic as illustrated below

That was rectified when the Federal reserve lowered interest rates to 0% and started quantitative easing on 13th March 2020.

Observations of a trucker from the trucking community

  • Beliefs and behavioral profile
    • doesn’t believe in paying for an apartment
    • strong desire to be free
    • lives out of his truck
      • has bed
      • microwave
      • heater
      • storage
    • stopped over at truck stops when he used up his daily miles
    • gets to shower for free at pilot truck stops because of the amount of fuel he purchases
    • World view
      • References EpochTimes as a news source. Distrust CNN
      • Trump supporter – sees him as the only president that is not drawing a salary for his work.
      • Believes Democrats want to turn the country socialist by controlling the media and its messaging hence concludes the media is rigged
      • Further believes Democrats want to ban guns so as to exert more control over its people like a policed state
      • Believes in the ownership of guns to as a means to counter balance the power of the state to prevent involuntary drafting likes those imposed upon the people by the Confederates during the American civil war
  • Truck stops
    • Pilot Travel center
      • sells a lot of the equipment needed by truckers
      • showering facilities
      • internet and resting facilities
  • Technology usage:
    • Truckers have their own social network which is ran on Garmin.com
    • they text each other using the app
    • the app also tracks where they drove
  • Federal Law restrictions
    • Truckers hour limits by
      • 70 hours of driving per week
      • 11 hours of driving per day
      • 14 hours of working time per day which includes loading time
    • Yearly health checkup is required to operate a truck
    • Speed and alignments during operations after actively monitored by the Federal government through an onboard Qualcomm system
  • Technical details
    • A typical truck runs at 7.7 miles per galleon
    • weight
      • back axles 18000 pounds
      • front axles 18000 pounds
      • fully loaded truck 80,000 pounds
    • 3 separate braking system
      • regular brakes using air
      • parking brakes
      • emergency brakes  which will damage the axles if used abruptly
  • Trucking economic
    • A brand new trucks cost around USD150,000
      • Truckers can enter into a lease to own agreement with the trucking company to eventually own their truck.
        • typical monthly installment is around USD500 to USD1,000
        • installment payment accrues based on miles driven USD0.15/mile
        • a truck which has accrued 300,000 miles will sell for USD50,000. Value of the truck is depreciated at USD0.33/mile
    • operating profit and loss
      • Trucking contract typically paid revenue of approximately USD2/mile
      • Gross margin from a truckers point of view for an assignment is around 50%
      • net profit should be around 25% of that
      • Example:
        • Long haul job for 500 miles
          • revenue USD1000
          • variable expenses USD 500
            • gasoline
            • tolls
            • loading fees
            • etc
            • trucking company dues
          • amortized fixed monthly expenses USD 250
            • insurance
    • assignment details
      • when operating with truck leased from company, assignments are provided by company. Company takes 50% cut in exchange
      • if own truck, can take assignment from a trucking company which has cargo to be hauled
      • can opt to generate lead to assemble own cargo to be hauled.

Weapons of Math destruction by Cathy O’Neil

Weapons of Math Destruction

Key take aways

  • Human values like justice and mercy is hard if not impossible to encode as rules
  • Data scientist use proxies as an approximate gauge for the existence of values. These are inherently inaccurate if not downright wrong
  • While using of race as a feature to determine if loan should be approve is obviously racist, the use zip codes though not obvious is equally racist since race tends to segregate around geographical territories
  • Models are increasingly used to across various domains to help increase the speed of decision making. This increases the negative impact of badly designed models will have on humans
  • A feedback is necessary to ensure continuous correction of badly design models – transparency of how your credit score is calculated
  • Regulations are necessary on the use of models as companies driven by quarterly reporting requirements of shareholders are primarily be focused on the bottom line

 

Different by Youngme Moon

Key takeaways

  • Removing an authoritative metric to measure performance invites fresh reinterpretation and creative differentiation
  • Having an authoritative metric in place is the surest way to invite competition and conformity
  • “For the most part, we do not see before we define, we define before we see”  Public Opinion, Walter Lippman
  • In business product categories are very flexible. All it takes is a perceptual shift to transform the consumption behavior of the masses
  • “Intuition becomes increasingly valuable in new information society precisely because there is so much data”, John Naisbitt

Predator’s Ball by Connie Bruck

  • no matter how much research you done regarding a stock you don’t have a contract what the future price should be
  • with high yield bond there is a contract for a certain price in a future, if you are correct about the calculation, you will be correct about your yield
  • bargain price: liquidation price 75cents on the dollar buy at 20 cents
  • when you are not a big established investment firm like Lehmen brothers, you have no franchise to protect. You are free to go the unconventional route for potential outsized returns
  • great ideas are born bad. Its easy to make your way to a great idea from crazy outrageous ones than cautious and sensible ones. Investment bankers by default filter out the crazy outrageous ones.
  • Contrarian thinkers need to train themselves to see things via unconventional routes
  • ways to structure a bond
    • give money back sooner
    • give higher interest rates
    • give more stock
    • give stocks cheap
  • It is easier for corporation to pay interest which is tax deductible than dividends which are not
  • Bonds offer process
    • first tier  high rollers offer liquidity get to buy at cheaper price and exit earlier
    • second tier payers, with franchise to protect, who want to avoid stigma of being junk bond buyers will come in later at more expensive price and exit later.
  • Successful leverage buyout scenario: after buy out use cashflow from business to pay off the junk bonds thus deleverage the business
  • Mutual fund arbitrage: compare value of underlying portfolio and stock price
  • If you are right about a company being undervalued and it is willing to put itself up for sale, there will be buyers
  • Poison pill: defense mechanism against corporate take overs. When would be acquirers crosses threshold of ownership, existing shareholders are given extravagant rights rights making it less desirable as take over target
  • Michael Milken:
    • perception versus reality, see what the world could not.
    • Vision is Strength.
    • capital is abundant, vision is scarce.
    • excess capital is not strength but opportunity for weakness
    • capital put in the hands of someone with vision will result in drastically different results.
    • return of the owner manager as opposed to the corporate manager
    • by-pass the China wall principle where companies try to isolate the deal making and arbitrage departments
    • knows many industry in depth

Related references

King Icahn, biography of a renegade capitalist by Mark Stevens

  • way of thinking
    • There is a strategy behind everything. Everything fits. Thinking this way taught me to compete in many things, not only take over but chess and arbitrage
    • Empiricism says knowledge is based on observation and experience, not feelings
    • Studying 20th century philosophy trains your mind for takeovers
    • Chain thinking: just like chess, in any transaction, think of every single possible move and counter move
    • always consider what might be the worst case scenario and then protect your downside while increasing your control
    • a civilization starts to decline when a large part of its population stops working
  • Icahn/Kingsley theory: focus the market’s attention on the disparity in values and someone will buy you out
    • Take over strategy potential outcome after indicating it as a take over target
      • acquisition of shares by original suitor
      • hostile challenger
      • white knight  who will come and free up the locked up value
    • Prefer stocks with limited downside exposure, gravitate towards out of favor stocks that had already been discounted by the market
    • When analyzing a company, earnings does not always present a clear picture. Depreciation is paper losses. Cashflow presents a better picture. Key components to analyze
      • asset
      • return on equity
      • cashflow
      • capitalization
    • committed the mistake of just focusing on financial engineering to reduce cost, think about how to grow the business
    • Did not realize after fully taking over a company that the revenue side of the business is usually circumscribed to external factors not under direct management control
  • On negotiations
    • everything has to be negotiated
    • threaten, continuously threaten by painting a very dire picture. This helps frame the alternative which you demand as something very very reasonable
    • wear down your opponent
    • answer a question with a question
    • always push the deal as far as it can without blowing up
    • wait until a company is so stretched in need of a deal before buying on the most favorable terms
  • On goal setting
    • have no fixed goals
    • see all the possibilities
  • Princeton liberal arts eduction:
    • exposure to eclectic mix of human knowledge teaching a student how to think, explore and question rather than prepare them for a specific career
    • the best thinkers will rise to the top of their chosen careers precisely because they have not limited themselves to narrow courses of study

Related references

Liar’s poker by Micheal Lewis

  • Michael Milken:
    • between perception and reality there is a gap
    • herd instincts: investors are constrained by appearance. A manager of a respectable financial institution will shun “fallen angels” so as to avoid appearing imprudent to his colleagues
    • forces wishing to keep a large company afloat are far greater than those that wish to see it perish
    • credit rating systems are flawed. It focuses on the past instead of the future. Ignore large fortune 500 companies in favor of ones with no credit standings to find a good deal.
    • The market which may be quick to digest earnings data was grossly inefficient in valuing everything.
  • Lessons from Solomon brother traders
    • I don’t pat myself in the back, because the next sensation is a sharp kick lower down
    • those who say don’t know, those who know don’t say
    • Despite the valuable lessons history can offer us, its shown that man does not learn any of these valuable lessons.
  • Benjamin Graham: The more elaborate the mathematics, the more uncertain and speculative the outcome. Avoid substituting experience with theory.
  • Key historic events:
    • 1933 Glass Steagall act: separation of investment banking and retail banking
    • July 1944 Bretton wood systems: World currencies agree to a fix exchange rate against the USD, USD agree to fix exchange rate with Gold.
    • 1971 Collapse of the Bretton Wood systems: US, faced with increasing pressure to maintain the USD gold exchange rates as its foreign reserves were depleted by a extended Vietnam war, went off the gold standard to prevent a run.
    • 6th October 1979 The Volcker Act : money supply will be fixed, interest rates would float
    •  12th Nov 1999: repeal of the Glass Steagall act: banks can now take use consumer deposits for investment purposes.

Related references