Casey Winter on growth, market places and content loops

Your startup probably won’t fail because you ran out of money. It’s premature scaling that actually kills you
content loops when done properly are very scalable
Growing Market places
- GrubHub: Try growing it in one city
  - create unique pages based on
    - zipcode
    - neighborhood
    - colleges
    - cuisine combinations
- Find a replicable way to grow
- Try it in another city
One half of SEO is about being relevant. The other half of SEO is about being an authority
- on GrubHub
  - restaurant owners gave their menu data
  - visitors gave their reviews
Figuring out which unique content to create
- Pintrest
  - Look for what people were searching for on Pintrest
  - Went to Google Keywords planner to check corresponding search traffic
  - Check how good is the content we are servicing on Pintrest
  - This process ensures quality since users have already indicated which content was cool!

External references