While technology has been advancing rapidly, the human brain has not. The key for growth is to study and understand what has already tested and proven to work in marketing and figure out how to repackage the same methodology on a newly available platform. It is a rigorous process.
When listening to marketing narratives focus the attention on the underlying data rather than the story itself. This is crucial because the same set of data can be used to constructed drastic different if not conflicting story. Study and understand the different critical lens you could use to analyze a piece of communication.