Design thinking is a more elaborate waterfall like model as compared to User centric design
- It was originally created by the dude from SAP which is the founder of IDEO
User Centric Design
Helps avoid thinking of solution purely in functional terms devoid of human values
Goals
- Business Goals – numbers you want to hit as a business
Assumptions
- List of hypothesis revolving around your business goals
User(s)
- Who
- the various personas about your user
- it is centered around the kinds of physical behavior they exhibit
- it is centered around the emotions and attitude
- In a market place or social network the following distribution would hold true
- 1% content creators – the protagonist
- 9% synthesizers – they transmute the inputs from the creators
- 90% silent majority – they observe and consume what was generated
- Problems / Needs
- centered around the day to day needs they have in their role
- centered around the day to day problems they experience because of the need they have
- qualitative and quantitative data to size of each segment of persona as well as the conversion rates in prior experiments
- Themes
- The commonly recurring themes identified based on qualitative feedbacks gathered from interviews with users.
