MongoDB versus Amazon

  • A scenario of company versus company
  • On 9th Jan 2019, Amazon announced the launch of DocumentDB a direct competitor to MongoDB
  • Key areas used to assess potential impact of new entrant
    • If incumbent’s distribution channel was in anyway disrupted by new entrants
    • If solution has sufficient lock in cost
    • Market segment differentiation through analysis of product features
  • Short term: Loss aversion, reversion to mean scenario
    • Market reacted by falling 17%
    • Market recovered in 14 days

Related references

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