- Cheaper in the long run to be slow but build the proper user experience
- Fixating in a schedule and being forced to take short cuts without a clear vision in mind is bad
- Cheaper to figure out the experience before building it. The latter is like scalping with a chainsaw
- Code revisions due initial lack of clarity in the market inevitably scars the code
- listen to your users but use your own judgement to discern the product feature to build
- handing the reins over to the users results in the abdication of your vision
- abdication of your vision pulls you to the mainstream and results in the loss of differentiation
- if they believe if you vision they will be willing to wait for it anyway
- reality is strong enough to stand on its own feet. It does not need a devils advocate
- Distinguish clearly between task and goals
- goals are universal across time while tasks are transient
- goals – company needs to make money
- tasks – need to write a report in windows power point
- there are personal goals and professional goals
- personal goal – feel good and don’t look stupid
- professional goals – make sure boss gets his report and I don’t get fired
notes, learnings and reflections for future self reference