MongoDB versus Amazon

A scenario of company versus company
On 9th Jan 2019, Amazon announced the launch of DocumentDB a direct competitor to MongoDB
Key areas used to assess potential impact of new entrant
- If incumbent’s distribution channel was in anyway disrupted by new entrants
- If solution has sufficient lock in cost
- Market segment differentiation through analysis of product features
Short term: Loss aversion, reversion to mean scenario
- Market reacted by falling 17%
- Market recovered in 14 days