Insights from Monday lunch

Motivation : Swag, Power, Access and Status
Best practices documentation
Figure out what motivates them to complete course
The first pilot hand picked based on people that were most into product: 15 people
Requirement goes up overtime as you get at what you want
Test the product
Figure out who are the influencers who are passionate
Use the program as a reward
People are intrinsically motivated
Have a kick off webinar to set the expectation
Help define what this opportunity
Usually first cohort helps u define your program
4 bullet points of what it really means
- If you over define it then you stifle their creativity
- Open up the group to let them decide when n where to do the program. Saturday morning instead of Thursday evening in a bar
- Make them feel like u are organized n framework
Business needs: Want to see who is influencer?

Intercom.IO to handle email tracking
Growth hacking, Sean Ellis – read retention section
- focus on activation and retention
understand what users are doing with data
- Check out AirTable?
1 year runway is sufficient buffer

Poor activation rate could just be users playing around checking out different chrome extensions simultaneously