Management: make people capable of working together to respond to change in the environment through:
- common goals
- common values
- the right structure
- proper training and development
Reasons for failure
- Not innovating
- inability to manage innovation
The goal of any business is to create a customer. A business does so by producing generate products and services the community wants in exchange for profits to sustain continued operation.
The goal of marketing is to know understand and know the customer so well the product sells itself
The Purpose of a business is the change it wants to effect in the community
The Mission is what it wants to do to effect the change
The Objectives are key tasks it will execute upon to achieve the mission.
Types of innovation
- Product innovation
- Social innovation
- Management innovation
Waste as little effort as possible on areas of low competence.
First figure out how you learn to figure out how you perform.
Number two person often fails in number one position because top spot requires a decision maker.
Effective people are perpetually working on time management.
The first rule of decision is one does not make a decision unless there is a disagreement.
Determine the right organization size to fit the requirements of the mission.