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Key takeaways
- Removing an authoritative metric to measure performance invites fresh reinterpretation and creative differentiation
- Having an authoritative metric in place is the surest way to invite competition and conformity
- “For the most part, we do not see before we define, we define before we see” Public Opinion, Walter Lippman
- In business product categories are very flexible. All it takes is a perceptual shift to transform the consumption behavior of the masses
- “Intuition becomes increasingly valuable in new information society precisely because there is so much data”, John Naisbitt
